GTM and content marketing

Experimenting, building and testing – writing all about it

Read about growth tips for early stage startups

From web scraping for lead gen to lessons for startup employees.

  • How AssetMule punches above their weightclass

    How AssetMule punches above their weightclass

    Part of Startup Snacks- Founder Series, where I interview Founders and CEOs who are killing it with their workflows and process and ask them 4–5 quick questions. Reach out to chat about a write-up. Ever see someone online, then see them again, and again and … again? AssetMule  is a sales asset generation platform. The problem…

  • Lead Gen Quizzes- why to set one up as a freelancer

    Lead Gen Quizzes- why to set one up as a freelancer

    How to Show, Not Tell with a Project/Case Study Portfolio Built in Notion I’ve been considering common threads in freelancers and consultants lately — lack of buy-in, visibility into our work, objections handling training. We pour passion into delivering results, yet struggle conveying our worth confidently.  The perfectionist in you hates saying noOn calls when asked about your…