# Renée Shaw

> Writer and comedian in Perth, Australia. Works in brand and social at tl;dv, where the
> specialisation is making B2B funny on purpose. Built an audience largely by openly mocking
> the platform she was building it on. Essays, comedy skits, organic social, stand-up.

The website at https://reneeshaw.co is a single page rendered as a retro desktop OS inside a
CRT monitor. The content is real HTML, but it sits behind a windowing UI, so the clean markdown
mirrors below are the faster read.

- Canonical site: https://reneeshaw.co
- Full markdown mirror: https://reneeshaw.co/index.md
- Everything in one file: https://reneeshaw.co/llms-full.txt
- Contact: renee@thething.co

## Site content (markdown mirrors)

- [Full site mirror](https://reneeshaw.co/index.md): about, work, projects, talks, writing, media kit and contact, as clean markdown.
- [Media kit](https://reneeshaw.co/media-kit.md): LinkedIn audience numbers, seniority and industry breakdown, and top posts. Exported from native analytics. Start here for sponsorship, partnership or booking questions.
- [garden.exe](https://reneeshaw.co/garden.md): a posting accountability garden, one flower per platform.

## Writing

Long-form essays about the internet, identity, marketing, grifters, and the absurdity of
existing online for money. Published on Substack under the title Unsupervised.

- [Unsupervised, full archive](https://unsupervisednewsletter.substack.com)
- [why is Linkedin like that?](https://unsupervisednewsletter.substack.com/p/why-is-linkedin-like-that): the algorithm, engagement pods and game theory. Feb 2026.
- [when "nothing" is working](https://unsupervisednewsletter.substack.com/p/when-nothing-is-working): the history of virality, scarcity and corporate theatre. Feb 2026.
- [the math of going viral](https://unsupervisednewsletter.substack.com/p/the-math-of-going-viral-why-you-could): minus most of the math. Aug 2026.
- [how to market yourself as a creative in 2026](https://unsupervisednewsletter.substack.com/p/dali-had-a-pet-lobster-and-youre): the grind didn't get invented by the algorithm. Feb 2026.
- ["i saw this and thought of you"](https://unsupervisednewsletter.substack.com/p/i-saw-this-and-thought-of-you): a 101 on giving and receiving attention. Mar 2026.

## Projects

Small live things built on weekends. No signup, no pitch, nothing to buy.

- [is this stealing?](https://isthisstealing.netlify.app): 26 anonymous questions about where your line on content theft actually is.
- [startuptest.org](https://startuptest.org): an unscientific personality test for how well you fit startup life.
- [CORPO SMASH](https://corpo-smash-web.vercel.app): swat flying corporate speak using webcam hand tracking, on a 2004 Geocities skin.
- [garden.exe](https://reneeshaw.co/garden): a pixel garden that only grows when she posts.

## Talks and interviews

- [how to be more funny on linkedin](https://www.youtube.com/watch?v=z5VTPbcxLM4): YouTube, with Finn Thormeier. Apr 2026.
- [why being "unprofessional" is the ultimate growth hack](https://open.spotify.com/episode/7hB2QSZtK7yyfRnoFzZyjT): Grown on LinkedIn podcast. Mar 2026.
- [the rise of brand humor](https://jaaack.substack.com/p/the-rise-of-brand-humor-interview): interview with jaaack. Dec 2025.
- [using your real voice online (and getting away with it)](https://open.spotify.com/episode/5CkfoGdS6P75AyaLzKVuBk): #seen podcast. Nov 2025.

## Elsewhere

- [LinkedIn](https://linkedin.com/in/reneeeshaw): the main channel, and the main target.
- [TikTok, @pollyfockit](https://tiktok.com/@pollyfockit): POV improv characters, a lot of them based on people she has worked with.
- [YouTube, @pollyfockit](https://youtube.com/@pollyfockit)
- [X, @pollyfockit](https://x.com/pollyfockit)
- [Sifted: "european tech's funniest company"](https://sifted.eu/articles/what-we-can-learn-from-european-techs-funniest-company): press write-up about her team at tl;dv.

## For agents

- Machine-readable catalog: [/.well-known/ai-catalog.json](https://reneeshaw.co/.well-known/ai-catalog.json)
- Full sitemap in markdown: [/sitemap.md](https://reneeshaw.co/sitemap.md)
- OpenAPI 3.1 spec for the one public endpoint: [/openapi.json](https://reneeshaw.co/openapi.json)
- Repository and deploy rules for coding agents: [/AGENTS.md](https://reneeshaw.co/AGENTS.md)
- Crawling is allowed. See [/robots.txt](https://reneeshaw.co/robots.txt).
- There is no MCP server and no public write API. The only public endpoint is a read-only
  JSON feed at /api/garden, described in /openapi.json.
- There is no Accept-header content negotiation. Request the `.md` paths directly, or read
  the `Link: rel="alternate"` header on the HTML pages.