--- title: "Renée Shaw · writer, comedian, brand and social" description: "Renée Shaw, writer and comedian in Perth. She built an audience by openly mocking the platform she was building it on. Essays, comedy, organic social, stand-up." canonical: "https://reneeshaw.co/" last_updated: "2026-09-15" --- # Renée Shaw Markdown mirror of https://reneeshaw.co. The HTML version renders this content as a retro desktop OS inside a CRT monitor, one window per section. This file is the same content, without the interface. ## About | | | |---|---| | name | Renée Shaw | | designation | writer / comedian | | station | Perth, Australia | | assignment | brand and social, tl;dv | | specialisation | making B2B funny on purpose | | status | online | "i'm australian, i hate linkedin, and i work with the best people ever." ## Work Selected work: 1. [can we get our tl;dv logo on a plane](https://www.linkedin.com/feed/update/urn:li:activity:7298657717328482304/): LinkedIn, tl;dv. 1M views. 2. [pov skits, made in my kitchen](https://tiktok.com/@pollyfockit): TikTok, @pollyfockit. 900K views. 3. ["european tech's funniest company"](https://sifted.eu/articles/what-we-can-learn-from-european-techs-funniest-company): Sifted, press write-up about her team. ### What she makes - **Essays.** Substack. Long-form about the internet, identity, marketing, grifters, and the absurdity of existing online for money. - **Comedy skits.** TikTok and YouTube. POV improv characters, a lot of them people she has worked with. - **Organic social.** LinkedIn. Satirical text, image and video ads, mostly for tl;dv, where she does this by day. - **Stand-up and improv.** In real life, Perth. Doing it in a room is much harder than doing it in a feed. - **Video essays.** In progress. The thing she keeps saying she's about to start. ## Projects Small live things built on weekends. No signup, no pitch, nothing to buy. Click one and it just runs. - **[is this stealing?](https://isthisstealing.netlify.app)** 26 questions about where your line on content theft actually is. Anonymous, about three minutes. "i don't want your name, i want your inconsistency." - **[startuptest.org](https://startuptest.org)** A completely unscientific personality test for how well you fit startup life. Measures agency, LinkedIn usage, and your ability to create problems for yourself. - **[CORPO SMASH](https://corpo-smash-web.vercel.app)** Swat flying corporate speak with your bare hands. Webcam hand tracking, a 2004 Geocities skin, and a guestbook nobody asked for. - **[garden.exe](https://reneeshaw.co/garden)** A pixel garden that only grows when she posts. Four flowers, one per platform. They wilt when she goes quiet, which is the entire point. ## Talks and interviews - [how to be more funny on linkedin](https://www.youtube.com/watch?v=z5VTPbcxLM4). YouTube, with Finn Thormeier, Apr 2026. Video. - [why being "unprofessional" is the ultimate growth hack](https://open.spotify.com/episode/7hB2QSZtK7yyfRnoFzZyjT). Spotify, Grown on LinkedIn, Mar 2026. Podcast. - [the rise of brand humor](https://jaaack.substack.com/p/the-rise-of-brand-humor-interview). Substack, jaaack, Dec 2025. Interview. - [using your real voice online (and getting away with it)](https://open.spotify.com/episode/5CkfoGdS6P75AyaLzKVuBk). Spotify, #seen, Nov 2025. Podcast. ### Things people have said to her > "you're the only person who makes me not hate linkedin" > "i genuinely thought you were a parody account for the first three months" > "is this your real job?" > "please stop" ## Writing The most read essays from Unsupervised. - [why is Linkedin like that?](https://unsupervisednewsletter.substack.com/p/why-is-linkedin-like-that). The algorithm, engagement pods and game theory. Feb 2026. - [when "nothing" is working](https://unsupervisednewsletter.substack.com/p/when-nothing-is-working). Unpacking the history of virality, scarcity and corporate theatre. Feb 2026. - [the math of going viral](https://unsupervisednewsletter.substack.com/p/the-math-of-going-viral-why-you-could). Minus most of the math. Aug 2026. - [how to market yourself as a creative in 2026](https://unsupervisednewsletter.substack.com/p/dali-had-a-pet-lobster-and-youre). The grind didn't get invented by the algorithm. Feb 2026. - ["i saw this and thought of you"](https://unsupervisednewsletter.substack.com/p/i-saw-this-and-thought-of-you). A 101 on how to give and receive attention. Mar 2026. - [Unsupervised, the full archive](https://unsupervisednewsletter.substack.com). ## Media kit Summary only. Full numbers at [/media-kit.md](https://reneeshaw.co/media-kit.md). LinkedIn, 9 Sep 2025 to 8 Sep 2026. Every figure exported from native analytics. - 9.3M impressions, trailing 12 months - 20,849 followers, up 196% in 12 months - 84,873 engagements, 12 months - 25,187 engagements, last 90 days - Projects from $5k ### Dream collabs Brands i'd be keen to collab with, not past clients: Zapier, Tally, Obsidian, Brave Browser, Arc Browser, July, Koala, Tracksuit and Neopets. ### How i work i make ads that aren't like ads. organic content: images and text that fit the feed. video too, for a premium. Get in touch: [partnerships@thething.co](mailto:partnerships@thething.co). ## Contact Open to collaborations, guest spots, speaking, writing commissions, and general internet stuff. - Email: [partnerships@thething.co](mailto:partnerships@thething.co) - LinkedIn: [/in/reneeeshaw](https://linkedin.com/in/reneeeshaw) - TikTok: [@pollyfockit](https://tiktok.com/@pollyfockit) - YouTube: [@pollyfockit](https://youtube.com/@pollyfockit) - X: [@pollyfockit](https://x.com/pollyfockit) - Substack: [Unsupervised](https://unsupervisednewsletter.substack.com) ## Privacy The site counts visits with Google Analytics and Vercel Web Analytics, plus the queries typed into FIND and the terminal. That is the whole list. No ads, nothing sold on, and nothing loads until the visitor says yes. ## Sitemap - [Home](https://reneeshaw.co/) ([markdown](https://reneeshaw.co/index.md)) - [garden.exe](https://reneeshaw.co/garden) ([markdown](https://reneeshaw.co/garden.md)) - [Media kit](https://reneeshaw.co/media-kit.md) - [llms.txt](https://reneeshaw.co/llms.txt) and [llms-full.txt](https://reneeshaw.co/llms-full.txt) - [Site map, markdown](https://reneeshaw.co/sitemap.md) and [XML](https://reneeshaw.co/sitemap.xml) - [AGENTS.md](https://reneeshaw.co/AGENTS.md) - [AI catalog](https://reneeshaw.co/.well-known/ai-catalog.json) and [OpenAPI spec](https://reneeshaw.co/openapi.json)