--- title: "Renée Shaw · writer, comedian, brand and social" description: "Renée Shaw, writer and comedian in Perth. She built an audience by openly mocking the platform she was building it on. Essays, comedy, organic social, stand-up." canonical: "https://reneeshaw.co/" last_updated: "2026-09-15" --- # Renée Shaw Markdown mirror of https://reneeshaw.co. The HTML version renders this content as a retro desktop OS inside a CRT monitor, one window per section. This file is the same content, without the interface. ## About | | | |---|---| | name | Renée Shaw | | designation | writer / comedian | | station | Perth, Australia | | assignment | brand and social, tl;dv | | specialisation | making B2B funny on purpose | | status | online | "i'm australian, i hate linkedin, and i work with the best people ever." ## Work Selected work: 1. [can we get our tl;dv logo on a plane](https://www.linkedin.com/feed/update/urn:li:activity:7298657717328482304/): LinkedIn, tl;dv. 1M views. 2. [pov skits, made in my kitchen](https://tiktok.com/@pollyfockit): TikTok, @pollyfockit. 900K views. 3. ["european tech's funniest company"](https://sifted.eu/articles/what-we-can-learn-from-european-techs-funniest-company): Sifted, press write-up about her team. ### What she makes - **Essays.** Substack. Long-form about the internet, identity, marketing, grifters, and the absurdity of existing online for money. - **Comedy skits.** TikTok and YouTube. POV improv characters, a lot of them people she has worked with. - **Organic social.** LinkedIn. Satirical text, image and video ads, mostly for tl;dv, where she does this by day. - **Stand-up and improv.** In real life, Perth. Doing it in a room is much harder than doing it in a feed. - **Video essays.** In progress. The thing she keeps saying she's about to start. ## Projects Small live things built on weekends. No signup, no pitch, nothing to buy. Click one and it just runs. - **[is this stealing?](https://isthisstealing.netlify.app)** 26 questions about where your line on content theft actually is. Anonymous, about three minutes. "i don't want your name, i want your inconsistency." - **[startuptest.org](https://startuptest.org)** A completely unscientific personality test for how well you fit startup life. Measures agency, LinkedIn usage, and your ability to create problems for yourself. - **[CORPO SMASH](https://corpo-smash-web.vercel.app)** Swat flying corporate speak with your bare hands. Webcam hand tracking, a 2004 Geocities skin, and a guestbook nobody asked for. - **[garden.exe](https://reneeshaw.co/garden)** A pixel garden that only grows when she posts. Four flowers, one per platform. They wilt when she goes quiet, which is the entire point. ## Talks and interviews - [how to be more funny on linkedin](https://www.youtube.com/watch?v=z5VTPbcxLM4). YouTube, with Finn Thormeier, Apr 2026. Video. - [why being "unprofessional" is the ultimate growth hack](https://open.spotify.com/episode/7hB2QSZtK7yyfRnoFzZyjT). Spotify, Grown on LinkedIn, Mar 2026. Podcast. - [the rise of brand humor](https://jaaack.substack.com/p/the-rise-of-brand-humor-interview). Substack, jaaack, Dec 2025. Interview. - [using your real voice online (and getting away with it)](https://open.spotify.com/episode/5CkfoGdS6P75AyaLzKVuBk). Spotify, #seen, Nov 2025. Podcast. ### Things people have said to her > "you're the only person who makes me not hate linkedin" > "i genuinely thought you were a parody account for the first three months" > "is this your real job?" > "please stop" ## Writing The most read essays from Unsupervised. - [why is Linkedin like that?](https://unsupervisednewsletter.substack.com/p/why-is-linkedin-like-that). The algorithm, engagement pods and game theory. Feb 2026. - [when "nothing" is working](https://unsupervisednewsletter.substack.com/p/when-nothing-is-working). Unpacking the history of virality, scarcity and corporate theatre. Feb 2026. - [the math of going viral](https://unsupervisednewsletter.substack.com/p/the-math-of-going-viral-why-you-could). Minus most of the math. Aug 2026. - [how to market yourself as a creative in 2026](https://unsupervisednewsletter.substack.com/p/dali-had-a-pet-lobster-and-youre). The grind didn't get invented by the algorithm. Feb 2026. - ["i saw this and thought of you"](https://unsupervisednewsletter.substack.com/p/i-saw-this-and-thought-of-you). A 101 on how to give and receive attention. Mar 2026. - [Unsupervised, the full archive](https://unsupervisednewsletter.substack.com). ## Media kit Summary only. Full numbers at [/media-kit.md](https://reneeshaw.co/media-kit.md). LinkedIn, 9 Sep 2025 to 8 Sep 2026. Every figure exported from native analytics. - 9.3M impressions, trailing 12 months - 20,849 followers, up 196% in 12 months - 84,873 engagements, 12 months - 25,187 engagements, last 90 days - Projects from $5k ## Contact Open to collaborations, guest spots, speaking, writing commissions, and general internet stuff. - Email: [renee@thething.co](mailto:renee@thething.co) - LinkedIn: [/in/reneeeshaw](https://linkedin.com/in/reneeeshaw) - TikTok: [@pollyfockit](https://tiktok.com/@pollyfockit) - YouTube: [@pollyfockit](https://youtube.com/@pollyfockit) - X: [@pollyfockit](https://x.com/pollyfockit) - Substack: [Unsupervised](https://unsupervisednewsletter.substack.com) ## Privacy The site counts visits with Google Analytics and Vercel Web Analytics. That is the whole list. No ads, nothing sold on, and nothing loads until the visitor says yes. ## Sitemap - [Home](https://reneeshaw.co/) ([markdown](https://reneeshaw.co/index.md)) - [garden.exe](https://reneeshaw.co/garden) ([markdown](https://reneeshaw.co/garden.md)) - [Media kit](https://reneeshaw.co/media-kit.md) - [llms.txt](https://reneeshaw.co/llms.txt) and [llms-full.txt](https://reneeshaw.co/llms-full.txt) - [Site map, markdown](https://reneeshaw.co/sitemap.md) and [XML](https://reneeshaw.co/sitemap.xml) - [AGENTS.md](https://reneeshaw.co/AGENTS.md) - [AI catalog](https://reneeshaw.co/.well-known/ai-catalog.json) and [OpenAPI spec](https://reneeshaw.co/openapi.json)