Category: Guides

Here’s where I provide how-to guides, breakdowns, teardowns and analysis of how to create and scale growth across early stage projects and companies in b2b saas startups using product marketing.

  • GTM strategy for startups

    GTM strategy for startups

    The days of gated content and intrusive email campaigns are ending – today’s buyers demand more respect and agency in their journey. Is GTM strategy for startups all so different from enterprise? Uh… yes The fastest-growing startups realise chasing and coercing customers no longer works. Instead they focus on understanding needs, building brand affinity and…

  • startup marketing budget- in house vs on call?

    startup marketing budget- in house vs on call?

    Many businesses recognise the need for quality content to power their website and marketing, but may not fully appreciate everything involved in developing a robust content strategy. While writing the occasional blog or article seems straightforward enough, in reality producing content that consistently engages audiences requires thorough planning and effort. So what should a startup…

  • Startup Decision Making- On Easy Mode

    Startup Decision Making- On Easy Mode

    I’ve been thinking about first principles thinking for startups means breaking down complex problems to their basics, challenging assumptions, and creating innovative, tailored solutions. Naval Ravikant is someone I read a fair amount of, as well of the late Charlie Munger.  Here’s how I’d be going about “first principles thinking”  Deconstruct the Problem Suppose your startup…

  • How to not go nuts doing operations at a startup

    How to not go nuts doing operations at a startup

    Every startup is looking to reduce the time from idea –> execution. End of weekly reports are my “cheat code” for managing operations at a startup (or a few, actually). I wanted a way to- -Reduce the niggling sense of not being good enough, visible enough or just “enough” -Increase knowledge sharing across departments (in…

  • My (dumpster fire) pseo casestudy

    My (dumpster fire) pseo casestudy

    Often, I’ll test something just to see if I can do it. Hottest chili contests, hang gliding… Bulk creation of landing pages targeting long-tail keywords with the intention of drastically increasing awareness. (Quick definition- Programmatic SEO is a way to create loads of keyword-optimised pages en masse.) It all began with a glint in my…