Category: Guides

Here’s where I provide how-to guides, breakdowns, teardowns and analysis of how to create and scale growth across early stage projects and companies in b2b saas startups using product marketing.

  • How AssetMule punches above their weightclass

    How AssetMule punches above their weightclass

    Part of Startup Snacks- Founder Series, where I interview Founders and CEOs who are killing it with their workflows and process and ask them 4–5 quick questions. Reach out to chat about a write-up. Ever see someone online, then see them again, and again and … again? AssetMule  is a sales asset generation platform. The problem…

  • Lead Gen Quizzes- why to set one up as a freelancer

    Lead Gen Quizzes- why to set one up as a freelancer

    How to Show, Not Tell with a Project/Case Study Portfolio Built in Notion I’ve been considering common threads in freelancers and consultants lately — lack of buy-in, visibility into our work, objections handling training. We pour passion into delivering results, yet struggle conveying our worth confidently.  The perfectionist in you hates saying noOn calls when asked about your…

  • SEO for founders-Keyword Golden Ratio

    SEO for founders-Keyword Golden Ratio

    As a founder, the last thing you want to do is keyword research and content optimisation. You’d rather be building and shipping your product. In this post, I’ll share a simple SEO strategy called the Keyword Golden Ratio (KGR) that can help you gain authority fast without complex tools or spending big bucks. It’s SEO…

  • haro alternatives- SEO for startups

    haro alternatives- SEO for startups

    PR coverage is a key (and often challenging) element of SEO. It’s highly sought after, and requires persistence, creativity, and knowledge.  Incorporated into a robust and cleverly executed SEO strategy, HARO (now Connectively) link-building acts like a secret weapon. And what about haro alternatives? We’ll cover a few of those too. It’s excellent for branding and…

  • how to start seo marketing

    how to start seo marketing

    As a small marketing team or solo founder, it can be challenging to continuously publish high-quality, optimised content while balancing all your other responsibilities. One way to streamline and scale up your content production is through a programmatic approach using web scraping and templating tools.If you’re curious how to start seo marketing, check out programmatic…