SHAW‑9 CREATIVE SYSTEM

press to start the machine. it has been sitting here a while.

SHAW‑9 CREATIVE SYSTEM v3.1 SESSION 0000

renée shaw

WRITER · COMEDIAN · BRAND AND SOCIAL

i built an audience by openly mocking the platform i was building it on. then i started writing essays, making skits, and doing stand-up about the same stuff.

SELECT A MODULE BELOW. ARROW KEYS MOVE, ESC RETURNS HERE.

  • USER DETECTED
  • CREATIVE OUTPUT: NOMINAL
  • ALL OPINIONS STORED LOCALLY

FILE 01 · PERSONNEL

personnel file

NAME
RENÉE SHAW
DESIGNATION
WRITER / COMEDIAN
STATION
PERTH, AUSTRALIA
ASSIGNMENT
BRAND AND SOCIAL, tl;dv
SPECIALISATION
MAKING B2B FUNNY ON PURPOSE
STATUS
ONLINE

i'm australian, i hate linkedin, and i work with the best people ever.

before this i spent years doing ops in startups. the kind of work where you're simultaneously the project manager, the process person, the one fixing the spreadsheet, and the one explaining to the CEO why the spreadsheet matters.

now i write essays, make comedy skits, run organic social, and do stand-up and improv in rooms where nobody has heard of a demand-gen funnel.

this site is a dumping ground for whatever's in my head, pulled straight from my obsidian vault and notes app. i don't cover news. i don't do roundups. i don't publish on a schedule. when i have something worth saying, i write it.

An illustrated career map tracing Renée's path from startup operations roles into comedy, writing and social.
ATTACHMENT 01 · career map, illustrated by Rohab Amir. a resume felt too boring, and i don't know how to explain what i've done in a normal format.

FILE 02 · OUTPUT

selected records

the three that did numbers i can't replicate on purpose.

REC_001 can we get our tl;dv logo on a planeLINKEDIN · tl;dv 1MVIEWS REC_002 pov skits, made in my kitchenTIKTOK · @pollyfockit 900KVIEWS REC_003 "what we can learn from european tech's funniest company"SIFTED · WRITE UP ABOUT OUR TEAM PRESSSIFTED.EU

OUTPUT CHANNELS

SUBSTACK

essays

long-form about the internet, identity, marketing, grifters, and the absurdity of existing online for money.

TIKTOK / YOUTUBE

comedy skits

pov improv characters. a lot of them are people i have worked with.

LINKEDIN

organic social

satirical text, image and video ads. mostly for tl;dv, where i do this by day.

IRL / PERTH

stand-up and improv

what i do out of work. doing it in a room is much harder than doing it in a feed.

IN PROGRESS

video essays

longer-form video. currently the thing i keep saying i'm about to start.

FILE 03 · ARCHIVE

transmission archive

podcasts and interviews. i talk faster than i write.

TX_001 Video thumbnail for the YouTube interview how to be more funny on linkedinYOUTUBE · FINN THORMEIER · APR 2026 VIDEOWATCH TX_002 Cover art for the Grown on LinkedIn podcast episode. why being "unprofessional" is the ultimate growth hackSPOTIFY · GROWN ON LINKEDIN · MAR 2026 PODCASTLISTEN TX_003 Header image for the written interview on jaaack’s Substack. the rise of brand humorSUBSTACK · JAAACK · DEC 2025 INTERVIEWREAD TX_004 Cover art for the #seen podcast episode. using your real voice online (and getting away with it)SPOTIFY · #SEEN · NOV 2025 PODCASTLISTEN

INTERCEPTED

  • "you're the only person who makes me not hate linkedin"
  • "i genuinely thought you were a parody account for the first three months"
  • "is this your real job?"
  • "please stop"

FILE 04 · DISPATCHES

writing

the most read essays from Unsupervised. i don't cover news. i don't do roundups. i don't publish on a schedule.

DSP_001 why is Linkedin like that?the algorithm, engagement pods and game theory · FEB 2026 OPENREAD DSP_002 when "nothing" is workingunpacking the history of virality, scarcity and corporate theatre · FEB 2026 OPENREAD DSP_003 the math of going viral (why you could have predicted Instagzam)minus most* of the math · AUG 2026 OPENREAD DSP_004 how to market yourself as a creative in 2026the grind didn’t get invented by the algorithm · FEB 2026 OPENREAD DSP_005 "i saw this and thought of you"101 on how to give and receive attention · MAR 2026 OPENREAD DSP_ALL Unsupervisedthe full archive on substack OPENARCHIVE

FILE 05 · PARTNER

partnership kit

LinkedIn, 29 aug 2025 to 28 aug 2026. every figure below is exported from native analytics and can be checked on the post.

9.2MimpressionsTRAILING 12 MONTHS
2.5Mmembers reachedUNIQUE PEOPLE
20,725followersUP 193% IN 12 MONTHS

SIGNAL STRENGTH

81,225engagements12 MONTHS
2.4MimpressionsLAST 90 DAYS
21,245engagementsLAST 90 DAYS
25,257impressions / day12 MONTH AVERAGE

AUDIENCE PROFILE

SENIORITY

senior36%
director9%
owner9%
CXO5%
manager5%
VP2%

INDUSTRY

software development12%
IT services and consulting11%
technology and internet11%
marketing services7%
advertising services7%

JOB TITLE

founder8%
co-founder4%
software engineer3%
chief executive officer2%
product manager1%

COMPANY SIZE

2 to 1018%
11 to 5017%
51 to 20013%
10,001+9%
1,001 to 5,0008%

LOCATION

London6%
New York metro4%
SF Bay Area3%
Greater Sydney3%
Greater Bengaluru2%

read that as: mostly senior people in software and marketing, at small companies, who have to post for a living. percentages are of follower composition.

HIGHEST REACH, LAST 12 MONTHS

SIG_001 "i messed up, changed my profile pic and name"LINKEDIN · JUN 2026 · 3,020 ENGAGEMENTS 837,848IMPRESSIONS SIG_002 "this is getting ridiculous now, sam"LINKEDIN · NOV 2025 · 1,744 ENGAGEMENTS 474,143IMPRESSIONS SIG_003 "i'm getting really mixed messages here"LINKEDIN · MAR 2026 · 1,651 ENGAGEMENTS 355,564IMPRESSIONS SIG_004 "what it's like working in marketing"LINKEDIN · AUG 2026 · HIGHEST ENGAGEMENT RATE 2,920ENGAGEMENTS

RATE CARD

MOST POPULAR

video series

[[$0,000]]

6 videos · 3 months

script, filming, editing, captions, posting. i write it, i'm in it, i post it.

GOOD STARTING POINT

mix and match

[[$0,000]]

6 pieces · 3 months

3 videos plus 3 image posts, for when you don't know which format lands yet.

GREAT FOR TESTING

two-video pack

[[$0,000]]

2 videos · one-time

trial the format before committing to a quarter.

TELL ME WHAT YOU NEED

something else

let's talk

scoped to the campaign

event coverage, a launch takeover, a series with your own team in it.

all packages include 90-day paid usage rights, so content can be repurposed for ads. extended licensing on request. boosting budget is separate.

OPEN A CHANNEL →

FILE 06 · COMMS

open a channel

open to collaborations, guest spots, speaking, writing commissions, and general internet stuff.

DIRECTrenee@thething.co LINKEDIN/in/reneeeshaw TIKTOK@pollyfockit YOUTUBE@pollyfockit SUBSTACKunsupervised
SYSTEM READY CREATIVE OUTPUT: NOMINAL ONLINE